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Does Ezoic pay for Impressions
Yes, Ezoic pays for ad impressions. Ezoic's revenue model is based on a combination of factors, including ad impressions, ad clicks, and ad revenue generated by the ads displayed on your website.
When a visitor views an ad on your website, it counts as an ad impression. Ezoic tracks the number of ad impressions and calculates your earnings based on factors such as the ad format, ad placement, ad performance, and the ad rates of the specific ad networks involved.
While ad impressions contribute to your overall earnings, it's important to note that the revenue you receive per impression can vary depending on factors such as the quality and relevance of the ads, the geographical location of your visitors, and the bidding competition among advertisers.
Ezoic's optimization strategies aim to maximize your ad revenue by optimizing ad layouts, testing different ad placements, and leveraging multiple ad networks to increase ad fill rates. These efforts are intended to increase the number of ad impressions and improve the overall revenue generated from your website.
It's recommended to closely monitor your Ezoic dashboard and analytics to track the performance of your ad impressions and earnings. This will provide insights into how your website is performing and help you make informed decisions to optimize your ad revenue.