Ezoic vs Adsense

Ezoic and AdSense are both popular platforms for website monetization, but they have some key differences. Here's a comparison of Ezoic and AdSense:

Eligibility: 

AdSense has relatively low entry requirements, making it accessible to many website owners. Ezoic, on the other hand, has a minimum traffic requirement of 10,000 monthly visits to join their platform.

Ad Networks: 

AdSense serves ads from the Google Ad Network, which is one of the largest ad networks worldwide. Ezoic, on the other hand, works with multiple ad networks, including Google Ad Exchange, to provide a broader range of ad options.

Ad Optimization: 

Ezoic specializes in ad optimization and provides tools and features to maximize ad revenue. They offer features like ad testing, layout optimization, and machine learning algorithms to optimize ad placements and improve overall performance. AdSense also provides some optimization features, but they are more limited compared to Ezoic.

Control and Customization: 

With AdSense, you have more control over the appearance and customization of your ads. You can customize the ad units to match your website's design and choose specific ad formats. Ezoic allows customization as well, but they focus more on automated optimization based on user behavior and performance data.

Revenue Split: 

AdSense follows a revenue sharing model, where publishers receive a percentage of the revenue generated from ad clicks or impressions. The exact revenue split can vary and is not publicly disclosed by Google. Ezoic offers a transparent revenue split, with 88% of the revenue going to the publisher and 12% to Ezoic.

Additional Services: 

Ezoic provides additional services like site speed optimization, content analysis, and visitor segmentation. They offer a suite of tools beyond just ad monetization, aiming to improve overall website performance. AdSense primarily focuses on ad monetization and does not provide these additional services.

When choosing between Ezoic and AdSense, consider factors such as your website's traffic, the level of control and customization you desire, optimization features, and additional services that align with your goals. It may be beneficial to try both platforms or conduct further research to determine which one best suits your specific needs and preferences.